[Download] "Big League Deals: A Descriptive Study of Sponsorship Levels in Grassroots U.S. Baseball and Softball Programs." by The Sport Journal * eBook PDF Kindle ePub Free
eBook details
- Title: Big League Deals: A Descriptive Study of Sponsorship Levels in Grassroots U.S. Baseball and Softball Programs.
- Author : The Sport Journal
- Release Date : January 22, 2008
- Genre: Reference,Books,
- Pages : * pages
- Size : 354 KB
Description
Big League Deals: A Descriptive Study of Sponsorship Levels in Grassroots U.S. Baseball and Softball Programs Sport sponsorship offers corporations and other businesses a means of breaking through cluttered marketplaces, delivering advertising messages effectively, and segmenting by specific demographics. It is due to these and other advantages that investment in sponsorships was projected by the sponsorship consultancy IEG (2006) to rise to $9.9 billion in 2007 from $8.94 billion in 2006, accounting for 66% of all sponsorship investments. Sponsorship can be defined as a business relationship between a provider of funds, resources, or services and an individual, event, or organization that offers in return some rights and associations the provider uses to commercial advantage (Sleight, 1989, p. 4). The bulk of existing data and literature on sport sponsorship concerns professional and collegiate sports; sponsorship at the grassroots--or community-based or recreational--level has been little studied. (Grassroots, community-based, and recreational are used interchangeably here to refer to organizations and programs designed for community members and marketed primarily at a local level.) Sponsorship of grassroots, recreational, community-based sport programs differs from sponsorship of professional or collegiate sports. And, further, sponsorship at the grassroots level is often tailored specifically to the sport and league or team.
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